“Which orders need attention today?”
Empla does
Checks connected order and fulfillment context, then flags delayed, high-value, or VIP orders and drafts customer updates for approval.
Helpful tools
Meet your AI
Shopify Store Manager.
Installed in Shopify, Empla gets its own inbox, memory, and tools to handle store operations: orders, returns, inventory, support, fulfillment exceptions, and the decisions your team needs to approve.
- Lives in Shopify
- Own email address
- Connects business tools
empla@yourstore.my.empla.ioKeeps the team aligned on store healthDrafts replies in your brand voiceFlags returns and fulfillment issuesPrepares supplier follow-upsSummarizes orders, refunds, and inventory
Store briefSupport triageReturns insightInventory alerts
Install on Shopify
Free to start. No credit card required.
Also works with
+ more
+ more Team store brief8:15 AMTop SKU: Alpine Shell. Return rate up on size M.
Brief ready
Support triageInboxVIP customer angry about delayed shipment.
Reply drafted for approval
Refund reviewHoldOrder, payment, and thread summarized.
Needs approval
Fulfillment exceptionFlaggedCarrier note drafted. Customers grouped by ETA.
Inventory alertLow stockHero SKU will stock out in 9 days at current velocity.
Supplier email ready
Team questionChatMostly Alpine Shell size M. Return reason: too small.
Root cause shared with ops
Team KPI contextWeeklyDriven by paid social CPA and lower email revenue.
Return patternsInsightSize M returns cluster around "too small".
Root cause found
Payout prepFridayRefunds, Stripe payouts, and order totals matched.
Emplaempla@yourstore.my.empla.io
How it works
Empla becomes the operations brain for your Shopify store.
Install Empla from the Shopify App Store and it starts from your store context. From there, it gets its own identity, inbox, and connected business tools, so your team has one coworker to ask for operational answers.
OwnerWhat needs attention today?Email to Empla
Installed in ShopifyEmplaempla@yourstore.my.empla.ioOne operational contact for the teamSupportWhich replies need order context?Inbox question
Ops teamCan we update the product list?Recurring task
InventoryHow many units should we produce?Planning question
1
Install it in Shopify
Empla starts inside Shopify with store context: products, orders, customers, inventory, and sales.
2
Connect your business tools
Add the tools around the store: email, support, finance, analytics, Sheets, supplier workflows, and Slack if your team uses it.
3
Give everyone a real contact
Empla has its own email address, so owners, operators, teammates, suppliers, and support can ask it for operational context.
4
Schedule recurring operations
Set repeatable work for product catalog updates, order and sales analysis, inventory reviews, production planning, briefs, and follow-ups.
Live demo
EMPLA reads the mess. You get the morning action plan.
EMPLA reads your connected inbox and store tools, understands what changed, drafts the follow-ups, and sends you what needs approval.
Inbox + store tools
Shopify alertRefunds rising on Alpine Shell M
Gorgias ticketVIP customer waiting 18 hoursSupplier emailShipment delayed until Friday
Klaviyo updateWinback campaign below thresholdReading inbox + store contextMatching orders, customers, campaignsPreparing drafts for approval
Emplaempla@yourstore.my.empla.io
Email + drafts ready
Team alignment briefRefund spike, VIP ticket, supplier delay, campaign issue.
Support reply draftApology + replacement offer in your brand voice.
Supplier follow-upAsks for ETA, alternatives, and partial shipment options.
Approval neededApprove reorder, customer offer, and campaign pause?
Connected business tools
Shopify is home. Empla can work across the rest of your business.
Empla starts from your Shopify store context, then connects to the systems around it: email, support, payments, marketing, analytics, finance, Sheets, suppliers, and chat when useful.
Store operations context
Orders, customers, products, inventory, and sales sit at the center.
Inbox + support
Gmail plus Gorgias or Zendesk tickets.
Growth + retention
Klaviyo, Google Ads, and Analytics.
Finance + reporting
Stripe, QuickBooks, Sheets, and team chat when useful.
What your team can ask Empla
Daily store questions, answered with context.
Start with the messy operational questions your team already asks by email, in meetings, or across the systems around the store. Empla investigates, drafts, escalates, and asks approval when needed.
“Why are returns up this week?”
Empla does
Compares return reasons, SKUs, sizes, and support notes where available, then surfaces the likely pattern for the team.
Helpful tools
“Which support replies are waiting on us?”
Empla does
Groups open replies by urgency, customer value, and missing context, then prepares drafts in your brand voice.
Helpful tools
“What should we reorder before the weekend?”
Empla does
Looks at connected stock, recent sales, and current velocity, then drafts the supplier follow-up before anything is sent.
Helpful tools
“Can you update the product price list?”
Empla does
Compares the source list with Shopify products, flags missing SKUs or margin changes, prepares the updates, and asks for approval before publishing.
Helpful tools
“Which product listings need an SEO quality check?”
Empla does
Reviews titles, descriptions, handles, missing fields, duplicate wording, and weak search intent, then suggests listing improvements for review.
Helpful tools
“What changed in store performance?”
Empla does
Pulls store, support, email, and ads signals into one operating summary with the changes that need attention.
Helpful tools
“Can you follow up with this supplier?”
Empla does
Finds the thread, adds order and inventory context, drafts the email, and asks for approval before sending.
Helpful tools
“Can you draft outreach for wholesale prospects?”
Empla does
Turns a prospect list into personalized wholesale outreach drafts, tracks replies, and prepares follow-ups for approval.
Helpful tools
Install on Shopify
Free to start. No credit card required.
How-to guides
Short playbooks for the Shopify work Empla can run.
Each guide shows the request to send, the tools involved, what the AI Shopify Manager checks inside Shopify, and what it returns for approval.
Orders
Orders needing attention
Prioritize delayed, blocked, VIP, payment, and fulfillment-risk orders before customers chase the team.
Read the guideSupportSupport replies waiting
Match replies with order, customer, fulfillment, refund, and policy context before drafting an answer.
Read the guideInventoryReorder before stockout
Turn inventory, open orders, and sales velocity into a ranked reorder list and supplier drafts.
Read the guideReportingReturns up this week
Find return patterns across products, variants, customers, support notes, and refund context.
Read the guideCatalogPrice list updates
Compare proposed prices with Shopify products, SKUs, margins, and approval rules before publishing.
Read the guideCatalogProduct listing SEO
Review product titles, descriptions, handles, metadata, duplicates, and missing fields.
Read the guideReportingStore performance changes
Combine Shopify, analytics, ads, email, refunds, and support signals into a concise store brief.
Read the guideInventorySupplier follow-ups
Prepare vendor follow-ups using product, inventory, purchase, and delivery context.
Read the guideGrowthWholesale outreach
Use catalog, bestseller, margin, and customer context to draft outreach for wholesale prospects.
Read the guideOrdersAt-risk order recovery
Find orders or checkouts that need customer, payment, fulfillment, or support recovery.
Read the guideGrowthAds sanity check
Compare paid traffic, product performance, inventory, refunds, and campaign health before scaling.
Read the guideSupportVIP customer care
Identify high-value customers who need proactive care, exception handling, or personal follow-up.
Read the guideFinancePayout reconciliation
Prepare payout, refund, fee, and order context before finance reconciliation.
Read the guideCatalogCollection page refresh
Use product, inventory, bestseller, and seasonality context to refresh collection merchandising.
Read the guideReportingStore fix radar
Scan the store for practical fixes across catalog, orders, support, inventory, and reporting.
Read the guideThe shift
From dashboard checking to operating with a right hand.
Store health
Today: You open five dashboards and assemble the story.
With Empla: Empla gives you the synthesis first: what changed, why, and what to do.
Support
Today: Tickets wait until someone has time to investigate.
With Empla: Empla looks up the order, drafts the reply, and flags angry VIPs.
Returns
Today: You process refunds without learning why returns happen.
With Empla: Empla captures structured reasons and surfaces product patterns.
Inventory
Today: Low stock surprises the team late.
With Empla: Empla estimates reorder needs from velocity and drafts supplier emails.
Built for operators
For Shopify teams where ops lives between inbox, chat, admin, and dashboards.
Empla is for Direct-to-consumer founders and lean operations teams who need a shared operational reference: cautious at first, increasingly useful as it learns the store.
1-10 person teams
Small teams that cannot add a full ops hire yet.
Founder-led Direct-to-consumer brands
Operators who still inspect every dashboard manually.
Return-heavy catalogs
Brands that need to learn why products come back.
Multi-tool stores
Shopify plus support, email, ads, analytics, and finance tools.
Start with one store brief.
Install Empla in Shopify, connect the business tools around the store, and approve the work that matters.
Install on ShopifyShopify app pricing
Choose the Empla plan from Shopify. Billing is managed by Shopify, and included credits renew monthly even when you choose annual billing.
Launch
For stores that want to try Empla deeply before standard pricing.
$49/ month
or $468/year
- Trial
- 60 days
- Included credits
- 2,000 / month
Professional
For founders delegating daily store operations and follow-ups.
$59/ month
or $588/year
- Trial
- 7 days
- Included credits
- 2,000 / month
Business
For teams running higher-volume operations through Empla.
$149/ month
or $1,428/year
- Trial
- 7 days
- Included credits
- 6,600 / month
Launch is a limited public offer. Private validation plans are not shown here. Extra credit packages are not available for Shopify billing yet.
Questions Shopify operators ask before hiring Empla...
Is Empla only for Shopify stores?
Empla is designed first for Shopify operators, especially small and mid-sized DTC teams. The core workflow is Shopify at the center, plus email, support, finance, analytics, and marketing tools around it.
Is this just a chatbot for store data?
No. Empla has an email address, connects to your tools, monitors operational loops, drafts customer and supplier messages, and asks for approval before sensitive actions.
Can Empla issue refunds or change budgets?
Money-moving actions, ad budget changes, supplier commitments, and mass campaigns require approval. Empla can investigate, prepare evidence, draft responses, and recommend the next step.
Which tools does Empla connect to?
Empla starts inside Shopify. Beyond the store, it can connect to email, Stripe, Sheets, Slack, analytics, support tools, email marketing tools, and finance tools depending on what you use.
What do I get first?
The first value should be a store health view: what changed, what needs attention, and what Empla recommends doing next.
Is my store data safe?
Empla only works with the tools you connect and the tasks you assign. Sensitive actions are designed to require your confirmation.
Hire Empla.
Move faster on the work that grows sales.
Free to start. No credit card. Cancel anytime.
Install on Shopify